Other bookstores have books arranged according to best-seller lists, store-specific best-sellers, and staff recommendations, but I’ve never seen any store layout so extensively informed by data and where they tell you so much about why you’re seeing each item. Grocery store item placement is very data driven, but they don’t tell you why you’re seeing a display of Coke at the end of the aisle or why the produce is typically right at the entrance. It’ll be interesting to see if Amazon’s approach works or if people will be turned off by shopping inside a product database, a dehumanizing feeling Frommer hints at with “a collection of books that feels blandly standard” when compared to human curated selections at smaller bookstores.
And some hindsight:
(…)Overall, the store feels less oriented towards its book-buying customers and more towards driving Prime memberships, Amazon app downloads, and Kindle & Echo sales (which might be Amazon’s objective).
On December 1, 2016, President-elect Donald Trump announced that General James Mattis, former US CENTCOM, would be nominated to serve as United States Secretary of Defense in the coming administration. Foreign Media were quick to pick up on the nickname “Mad Dog”. It seems he is more than that. See what his former PAO (back when he was Commander general of the US Marine Corps) learnt from him about Real Leadership.
You can also read the original (written in milspeak) CG Staff Guidance (pdf).
Gretel C. Kovach, a San Diego journalist who specializes in USMC, pointed out in 2013 (the year he resigned from the Corps) that James Mattis also goes by the nicknames of “Chaos” (his callsign) and “Warrior Monk”. But the press prefers Mad Dog…
Armed with these techniques, a hacker might be able to track someone, finding out where they’re flying to and from. Working with the German TV station ARD, the researchers were able to change the flight booking of a reporter, putting him on the same flight as, and in an adjacent seat to, a German politician.